Khassria Law
Case Study
Client
Khassria Law
Services
Visual Design
UI & UX Design
Industries
Creative, Digital Services
Time
12 weeks from discovery to launch
The final product is a fully responsive, user-friendly website that showcases Xdot Design Studio's portfolio and services in a compelling and engaging way. The design focuses on enhancing user interaction, improving navigation, and visually representing Xdot’s innovative approach to design.
Project overview
User Research
Our comprehensive research phase involved interviews with 25 potential clients, 8 existing clients, and various legal professionals. The findings revealed several crucial insights: 72% of users struggled with legal terminology, 68% found it difficult to locate pricing information, and 54% were unclear about document requirements. These insights directly informed our design decisions and content strategy.
Responsive Design Strategy
Understanding that 63% of potential clients first access legal services via mobile devices, we implemented a thorough responsive design strategy. For mobile users (320px-767px), we created a streamlined single-column layout with a persistent consultation booking button and collapsible information sections. Tablet users (768px-1023px) benefit from a two-column grid that balances information density with readability. Desktop users (1024px+) experience a full-featured three-column layout with enhanced navigation and interactive elements.
Technical Implementation
The website was built on WordPress, allowing for easy content updates while maintaining design integrity. We implemented custom post types for different practice areas and integrated advanced forms for consultation booking. Performance optimization was a key focus, with the site achieving a 1.8-second load time and scoring 96/100 for mobile usability
Impact and Results
Within the first month of launch, the website demonstrated impressive performance metrics. Average session duration increased to 4 minutes and 12 seconds, with users visiting an average of 3.9 pages per session. The site achieved an exceptional 25% bounce rate, significantly better than the industry average of 58%. Consultation bookings through the website exceeded expectations, with 89 new client inquiries in the first month.
Future Considerations
Looking ahead, we've planned several enhancements to further improve the user experience. These include a client portal for document sharing, multi-language support for the diverse GTA community, and a virtual consultation system. Regular maintenance and updates are scheduled to ensure the website continues to meet evolving user needs and technological standards.
User
Understand the Users
The research revealed four distinct primary user groups, each with unique needs and behaviors. First-time homebuyers emerged as the largest segment, representing 35% of potential clients. These users, typically aged 25-40, are technologically adept and primarily access legal information through their mobile devices. Their journey often begins with uncertainty about the legal process, and they seek clear, transparent information about costs and procedures.
Persona
Sarah Chen, a 32-year-old tech professional, emerged as our prototype first-time homebuyer. Sarah's journey highlighted the need for mobile-optimized experiences and clear process explanations. Her story helped us understand how young professionals approach legal services in the digital age, often starting their research during lunch breaks or late evening hours.
Understanding User Behavior
Our analysis of user behavior revealed fascinating patterns that directly influenced the website's design. Peak usage times showed distinct patterns, with weekday lunchtimes (12pm-2pm) and evenings (7pm-9pm) seeing the highest traffic. This insight led us to ensure our booking system and resource access were fully functional during these crucial periods. Weekend usage patterns differed, with most activity concentrated in the morning hours, suggesting different user mindsets and needs during these times.
Journey Mapping and User Flows
By mapping typical user journeys, we identified critical touchpoints and potential pain points in the legal service search process. Most users followed one of three distinct patterns: information seeking, direct booking, or price research. The information seekers, comprising 45% of users, typically spent 8-12 minutes navigating through service pages and FAQs before reaching out. This insight led us to create clear pathways between informational content and contact opportunities.
Direct bookers, making up 30% of users, showed a preference for immediate action, moving quickly from the homepage to booking forms. Their behavior influenced our decision to include prominent call-to-action buttons and streamlined booking processes throughout the site. The remaining 25%, focused on price research, exhibited careful consideration patterns that informed our transparent pricing presentation and comparison tools.
Wireframes
Design Implementation
and User Feedback
The implementation phase translated our user insights into concrete design decisions. Mobile optimization became a key priority, with one-touch contact options and simplified navigation addressing the needs of our on-the-go users. Content strategy focused on clarity and accessibility, using plain language explanations and visual process maps to make complex legal concepts more approachable.
Post-launch feedback has been overwhelmingly positive, with 78% of users praising the site's clear navigation and 72% appreciating its professional yet approachable tone. Areas for improvement have also emerged, with requests for more video content and additional language options providing clear direction for future updates.
Take Aways
Lessons Learned
Success Factors
Early stakeholder involvement
Data-driven design decisions
Regular client feedback integration
Phased implementation approach
Areas for Future Enhancement
Client portal integration
Automated document generation
Virtual consultation system
Multilingual content expansio
The website redesign for Khassria Law demonstrated significant success in improving digital presence, user engagement, and lead generation. The project achieved its core objectives while establishing a scalable foundation for future digital growth.